Our mission
What are we about?
We are entirely 'about' the genre of Fashion Film and those who engage and create Fashion Film. Below, we share the thoughts of Fashion Filmmakers in an effort to help all audiences better understand what Fashion Film is all 'about'.
Filmmakers' forum
Filmmakers' Forum asks our honored filmmakers to share their perspectives on fashion film and why they choose to be fashion filmmakers.
Vitória Zamfolini, director of the fashion film, "Rereading of Changes"
Q: ”What impact will artificial intelligence (AI) have on Fashion Film and filmmaking?"
Vitória: I am a Brazilian director completely inspired by the world of fashion and all its artistic expressions. I am the director of the Fashion Film "Rereading Of Changes", which is in the festival's official selection. My portfolio is basically made up of fashion films, which is why I love the subject of artificial intelligence within a cinematographic and fashion context.
For me, the impact that artificial intelligence will have on the world of fashion films is gigantic. This tool will expand the possibilities for making films, allow artists to come up with new ideas and will even possibly generate a new filmic and aesthetic language for films.
I, for example, use this tool in several ways: from generating an image through resources like "Mid Journey" that will inspire the look of my films, to helping me with research on the specific theme I'm working on in the film , bringing relevant information so that I can compose my scripts.
The creative possibilities generated from artificial intelligence are endless.
Mingjie Wang and DJ Clark, directors of the 2023 fashion film: “Made in Italy (by the Chinese)”
Question: ”What impact will artificial intelligence (AI) have on Fashion Film and filmmaking?"
Le Otre Studio’s directors: María Paz Serra, Julieta Olivieri, Martina Sainz Ballesteros - directors of 2023 film: "Enlace Ancestral"
Question: ”What impact will artificial intelligence (AI) have on Fashion Film and filmmaking?"
Answer: María Paz Serra, Julieta Olivieri, Martina Sainz Ballesteros: “We believe Artificial Intelligence will be an ally tool, with which we can bring to life the craziest and most challenging ideas we can come up with. It will also help to speed up pre-production processes, such as storyboarding, or scenario inspiration. It is the access to non-existent references, which allows us to pre-visualize the ideas. Anyway, no matter how much this technology grows, it's always the ideas that make the difference.”
Monika Mrońska, director of the 2022 fashion film, “Lamentation”
Q: “In what way/s can Fashion Film make a positive global impact?"
Monika: “Film is the fastest and most effective way to reach people and spread important news. It is an interactive, multidisciplinary field of art, just like fashion. I love how these two intertwine and connect with each other.
Fashion films can be a carrier of important content, raise key social, economic and political topics, as it gets people's attention due to its interesting visual side. It can make people think more about our world situation. And fashion itself is an applied art that we have contact with on a daily basis and is a perfect medium to communicate with the world nonverbally. Therefore fashion films can be a powerful communication tool, when used wisely, it can influence people's awareness of the global problems of the modern world.”
I'm Andrea Ferrante, director of the 2022 fashion film Timeless.
"A Fashion Film has a positive global impact on directors, on fashion brands; because with this, you can combine all the arts into one, the Cinema: The Seventh Art. This makes you free to express, to tell through images. It becomes something magical, unconventional; we directors are not forced to give up something. With a Fashion Film you can do it and, above all, give back to the public a fantastic imagination."
Eduardo Bloom, director of the 2022 Fashion Film, “Roma Young Talents” shares his thoughts on the global value of Fashion Film:
AMANDE SS21, film Director, Adri Sola shares his thoughts on the Question: ”In what way/s can Fashion Film make a positive global impact?"
Kaela Waldstein, director of the fashion film, “Walk with Pride” (2019)
Q: Why do you enjoy making fashion films?
A: As a filmmaker, I aim to make socially conscious work, to elevate underrepresented voices and help them tell stories not often heard in mainstream media. For me, Fashion Film has been an unexpected medium to accomplish this. My film "Walk with Pride" serves as a platform for contemporary Native voices in Fashion working to break the mold others have long placed them in. Their work goes beyond being visually striking; the clothing embodies a rich cultural history and also reflects changing cultural identities. It is about boldly claiming the right to personal expression in a world that is stuck to rigid and limited ideas of who Native people are.
MARNIK A. BOEKAERTS, director of the fashion film, “The Tournament” (2020)
Q: Why do you enjoy making fashion films?
A: For me I found a certain artistic freedom in making fashion films. As a filmmaker you are often confronted with having to make a lot of compromises from your original idea for a video. In fashion films I feel that my artistic vision really gets embraced.
Omar Perineau, director of the fashion film, “Nouvelle Vague” (2020)
Q: Why do you enjoy making fashion films?
A: “There is a freedom to explore all styles and genres within this category and it’s that diversity that makes it special. I was always more influenced by styling in movies rather than in commercials. You can create any world or atmosphere you want for your fashion film, as long as it’s inspiring and fun to watch.”
Lin Sun, director of the fashion film, “Black XS Los Angeles Paco Rabanne” (2020)
Q: Why do you enjoy making fashion films?
A: The biggest reason why I like making fashion films is that I think fashion films can make people feel pleasure. Nowadays making people happy is not that easy anymore. Actually this fashion film “Black XS Los Angeles Paco Rabanne” was made when I was studying at Art Center College of Design. My professor Matthew, who is a famous fashion film director, taught us how to bring pleasure into the film and make people feel joyful. The secret contains two basic techniques: the “Primitive desire” and “save the best for the end”. The film only lasts 45 seconds but it’s like a feature that has a beginning, middle and end. The audience’s emotions rise and fall with the temple of editing. The reason I like to create a fashion film is that I like watching their reaction after they see the film. I hope they will be pleased, be happy, and be excited.
Vanessa Weber co-director of fashion film “ONYGO x Adidas Falcon” (2019)
Sebastian Steimel co-director of fashion film “ONYGO x Adidas Falcon” (2019)
Q:”Why do you enjoy making Fashion Films?”
Steimel & Weber: Fashion Film offers a possibility to experiment with lots of techniques coming from filmmaking, design, photography and much more. It forces us to think outside the box and to work interdisciplinary. In the process of creating a Fashion Film we’re surrounded with lots of creative minds that always bring new influences. We love the fact that there are almost no rules and borders in this genre and that we’re able to show fabrics in movement while telling stories and combining it with contemporary issues. We enjoy creating a small piece of art that matches the product and that has the power to put everything into a completely new context.
Anastasia Shtandke, director of the fashion film, "What am I?" (2020)
Q: Why do you make fashion films?
A: I’m learning from my heroes. The hero of my movie is a strong and beautiful young lady. Despite the fact of her disability she is a professional model. She proves that there are no physical restrictions; the problems are inside the mind. These true stories are always relevant.
Nick Harmsen, co-director of the fashion film “Stieglitz SS/18 Morocco” (2018)
Q:”Why do you enjoy making Fashion Films?”
A: “Fashion films give you more freedom to play with new and distinct visual styles. Unlike other commercial films, fashion films are more open to abstraction and let the beauty of the products speak for itself. That is why there is often more room to experiment.”
Luciano Munhoz, director of the fashion film, "Stella McCartney SS/19” (2019)
Q: ”Why do I enjoy making Fashion Films?"
A: I consider that fashion film is one of the few kinds of films that allows an enormous amount of freedom and creativity, even considering that it's a commercial film to sell products. And that for a filmmaker is the best of the worlds. You can do anything, and the possibilities are infinite.
Aytekin Yalçın, filmmaker of the fashion film, "SKIN" (2020)
Q: ”What inspires you to make Fashion Films?"
A: "When dresses become actors, when eyes become freedom, that's where a fashion film begins."
Kamilya Issaliyeva, director of the fashion film, “#OurHeritage” (2019)
Q: ”Why do you enjoy making Fashion Films?"
A: “I have always believed Filmmaking to be a powerful storytelling tool, just as Fashion. In fact, fashion is a story itself. It's a story of the way we imagine, construct, preserve and present an identity to the public. If you look close enough, it's a story about power, memory, and longing. Fashion is a language of human expression. What could be a better way to explore this language than through a medium of endless audiovisual possibilities offered by filmmaking?”
David Todd McCarty, director of the fashion film, “The Makeover” (2019)
Q: ”Why do you enjoy making Fashion Films?”
A: “Fashion is a form of fantasy, that can encompass an endless variety of cultures and aesthetics, so it allows for a wide variety of expression. Much of the fashion films I see are pushing boundaries and experimenting with norms, but I tend to revert back to a more romantic notion of what fashion can be. It’s more about glamour and sophistication than edgy and cool. Within that framework, however, you can explore all manner of issues. I lean into beauty, no matter what story I’m trying to tell. It’s about how to make it look like a place you want to live, not just a dress you want to wear.”
Ambre Cardinal, director of the fashion film, “Senses” (2019)
Q: "Why do you enjoy making Fashion Films?"
A: I am passionate about Fashion and Art. Being a multidisciplinary artist, Fashion Film is definitely my most relevant expression medium between Fashion and Art.
Nada Hashish, filmmaker of the fashion film, “The Desert Dwellers” (2019)
Q: Why do you enjoy making Fashion Films?
A: Fashion films combine two of my favorite things; film and fashion. The beauty of fashion films is that there is no specific formula for making one; a fashion film can be any genre, and they allow room for various themes of exploration. The process of a fashion film involves different creatives coming together to share their visions, ideas, and inspiration, and so it is a beautiful thing to share such space with passionate people that have a need to create. Fashion films can tackle pressing issues and shed light on difficult topics, and they can also be purely artistic and entertaining. As a Filmmaker who's interested in and follows fashion closely, I enjoy watching how people style their clothes and the colors they opt for. I also enjoy experimenting with my style.
Miguel C. Saraiva, director of the fashion film, “Awake” (2020)
Q: Why do you enjoy making Fashion Films?
A: Directing a fashion film means that I will have the opportunity to portray, in images, the times we live in. It drives me to know that I will be able to create a movie that will be able to communicate with the audience through something that is part of our daily lives – clothes – and through a creative medium that is framing the time – Fashion.
Also, the aesthetics are key for me as a director and they are also key in this genre. So, working in a genre that values them, allows me to work in a space of creative freedom, because, in the end, I know that I’m creating a movie for an audience well-versed in visual culture.
Jessica Batson, director of the fashion film, “Mellow Yellow” (2019)
Q: Why do you enjoy making Fashion Films?
A: I am obsessed with the details. Creating visually rich films gives an amazing outlet for artistic expression. I want to be immersed in a world of textures, colors and big visuals. I am heavily influenced by baroque and renaissance works, I love the dedication to detail.
Elvin Jay Macanlalay, director of the fashion film, “We got your back, Philippines” (2020)
Q:Why do you enjoy making Fashion Films?
A: What I enjoy about doing Fashion Films is its purpose, dealing with our shared trance for the community, and also it is a way of celebrating our people and culture. Understanding and experiencing its process first hand is one of my favourite parts, as we get to share our cultural differences, we still end up telling beautiful narrative through clothing. I get to explore and discover remarkable local artisans and brands as well as harms for the workers and the industry as whole. It is the least that I can do as a story teller, to address these causes through their narrative, amplify their voices, and influence values.
Josh Brandao - director of “THE TROPHY” (2020)
"Why do I like to make fashion films?"
Tetyana Aleksandrovych, director of the fashion film, "She" (2020)
Q: Why do you you enjoy making fashion films?
A: For me it is the most beautiful thing in life to create things and meet creative people. Their skills and ways of thinking inspire and move me. I look to see who, what and how [concepts] could fit together best. It is incredible what you can create when talents of creative minds work together and inspire each other. Then something new, powerful and great is created. And that is fashion film.
Massimo Ivan Falsetta, director of the fashion film, "Eclectic Fashion Film" (2020)
Q: Why do you enjoy making Fashion Films?
A: “What other form of communication allows you to throw creativity, beauty, and freedom into a blender? Adding a pinch of mystery, three drops of metaphor, and a fistful of melody to concoct a sparkling cocktail of multi-sensory delight? A freshly squeezed blend of fashion and cinema”.
Mazdey J. Pavón, director of the fashion film, "The Sacrifice of the Rose" (2020)
Q: Why do you enjoy making Fashion Films?
A: I love creating Fashion films, I am excited about the whole process from the initial moment where inspiration begins and I imagine how and what the story will be.
Also the audiovisual language of fashion film is very exciting because you can explore new narrative forms.
I love to show the passion of designers, brands and artists for their creations through my films.
Marco LOBO De Ornellas, producer of the fashion film, "The Midnight Trip" (2020)
Q: Why do you enjoy making Fashion Films?
A: My favorite thing about making Fashion Films is the creative freedom that comes with it. In this contemporary fashion genre you can really explore the limits of your creativity while bringing awareness to your favorite brands. It is an elevated platform for storytelling that is both diverse and inclusive. From the modeling and acting perspective it is beautiful to see the alchemy that happens between both performing arts. From music videos to editorial style films, to experimental and documentary narratives, the world of fashion films is diverse as it can get.
Willem van den Heever, director of the fashion film, “Hemp Love” (2020)
Q:”Why do you enjoy making Fashion Films?”
A: “Fashion is something that has always been there and will always be there – it’s a beautiful form of art and way of expression; combined with the visual art of filmmaking one can create a sort of magic and beauty, but more than this it gives the filmmaker the responsibility of telling the necessary and unheard stories of new and pioneering fashion brands and designers. The ones who want to shape a better future for all in the world of fashion, and not just promote consumerism.
In a world oversaturated with fast and cheap fashion, I’m interested in creating fashion films and telling the stories of those brands who fight the good fight against fast fashion – illustrating that thoughtful striking fashion doesn’t have to come with the price of exploitation and pollution and with the right textiles and methods, a more sustainable fashion industry can be shaped, one where the consumer is more aware of his/her impact on the world and environment with the fashion choices they make.
We as fashion/brand designers, artists and filmmakers are responsible for shaping the future of fashion for the next generation and showcasing sustainable fashion and brands. Giving light to these brands and stories, combined with the creative freedom that comes with fashion films, is what excites me as a filmmaker most – knowing I’m playing a small part in educating the consumer and molding this more sustainable and cleaner future.”
Yulia Reznikov, director of the fashion film, “Show Number 11 (Backstage)” (2020)
Q:”Why do you enjoy making Fashion Films?”
A: "I’m fascinated by fashion! The feeling of creating an imaginary world with concepts is fascinating. I enjoy the process."
Annie Sakkab, director of the fashion film, “Hollie’s Dress” (2020)
Q: "Why did you enjoy making this Fashion Film?”
A: "I think the most significant influence on me and why I love fashion is my mother. I remember I used to watch her sew her own dresses and skirts growing up in Jordan in the seventies and early eighties. She has a beautiful sense of elegance. I wanted to be like her, a fashion designer, until I discovered that, I actually wanted to be an artist instead and went on to get my degree in Fine Arts. So it was a joy to watch Hollie's relationship with her mother as she was learning how to make her first dress. Memories of my childhood came back, and it just felt like home."
Alvin Kean Wong, director of the fashion film, ‘The Waiting’(2020)
Q: “Why do you enjoy making Fashion Films?”
A: Fashion Film are the best because they have no rules; the audience who will understand it, just gets it. I can have all the fun and imagination using different formats to create a look, era, or intimacy. I am not looking to please everyone from my film, just want to share the creation and have some fun.
Michel Jaumin, co-director of the fashion film, ‘Deepest Secret’ (2020)
Why do you enjoy making Fashion Films?
Why fashion filmmaking, I am often asked. Because all the facets involved create an overall extremely complex piece of art. combine design, designers, setting, models, actors, photographic, cinematic, technology, talent, script, soundtrack, ever-changing technologies to attempt to deliver a flawless result.
Damiana Acuña, director of the fashion film, ‘Claudia Toffano’ (2018)
Why do you enjoy making Fashion Films?
Making a Fashion Film gives the filmmaker the opportunity to explore visual language in a pure and freeing manner that concentrates on the essence of the impression. What impression are we after? What do we want the fabrics, the movements, the collection and the overall soul of the brand to generate on the spectator? In the realm of cinema, I believe that most films usually fall into prose but Fashion Films, on the other hand, chase after poetry and this is incredibly liberating. I believe that these films can raise awareness and can empower the unseen. Through Fashion and Film we can share new voices, new tendencies and new generations of artists that can light a new way. As a Mexican female director, I was honoured to bring to the screen a project that embraces both the work of Mexican artisans and femininity.
"What is the value of Fashion Film?"
“I believe that the value of a Fashion Film consists in the level of Reaction, Awareness and Discussion that it creates in the audience, through the use of Aesthetics as the main plot device.”
~ Ciro Ayala, director of the fashion film, ‘Black Era - Bark’.
![Q: ”What is the value of Fashion Film?"Anafelle Liu, director of the fashion film, "Outré" says:"Fashion film is a playground for contemporary moving images [where the entire] medium evolve[s] and compliment[s] each other in a myriad of ways."](https://images.squarespace-cdn.com/content/v1/558da1b7e4b06f2955f8a48d/1541796875680-6P3DHW6DVFQVWT98JMV4/Screen+Shot+2018-11-06+at+1.09.46+AM.png)
Q: ”What is the value of Fashion Film?"
Anafelle Liu, director of the fashion film, "Outré" says:
"Fashion film is a playground for contemporary moving images [where the entire] medium evolve[s] and compliment[s] each other in a myriad of ways."
Q: ”What is the value of Fashion Film?"
Fashion film director, Daniele Testi of Popkorn Films, says:
We think the value of fashion films is the melancholy hidden behind his rhythm. The images become the mirror of a distorted reality where the world we know meets those mazes in our head.
The Fashion Films represents an attempt to share those mazes with the people around us in order to reduce the distances.
"What is the value of Fashion Film?”
John Poliquin directed the fashion film "One Breath at a Time" says:
Speaking from my experience, the value of fashion film is its ability to exist as a true expression of the filmmaker. While this varies on the scale of the brand and its marketing team, I have often found myself guided by less of a blueprint and more of a mood.
Fashion films can be anything the filmmaker dreams up — they aren't restricted by genre, by length, by look or by message. They can follow a narrative or explore a striking visual idea. They can be experimental and provocative or quiet and introspective. They truly can be anything the filmmaker wishes to express.
Fashion films currently exist in a space where they can't be defined. And there's great value in that.
Q: What is the value of Fashion Film?
Dorothea Schroeder, director of the fashion film, "Malacara" says:
"The value of the fashion film lies in the movement and the world of possibilities that this enables, both the fashion and the film are deeply linked to the movement and here is, in my opinion, its main wealth. The film allows us to work with the garment in motion, but also gives us the possibility of generating movement from the medium itself, through the rhythm that occurs within the frame and by the assembly. And it is through this movement, this succession of images that enables us to create a universe and connect with the public from emotion."
"What is the value of fashion film?":
Irene Cacciarini, director of the fashion film, “Sugar Rush” says:
In these past few years, the world has been discovering the powerful, expressing tool of fashion films. Its greater value resides in being a bridge between fashion and storytelling, and giving to the filmmaker an interesting range of creative freedom in order to deliver his / her message. Fashion films are not anymore just videos stolen on the set of photo shootings: they are becoming creatures of their own, with their stories to tell. It’s very exciting to be a part of this transformative moment.
![What is the value of Fashion Film?:Nicola Leone, director of the fashion film, “Aufheben”, says:Fashion film is [a] synonym of freedom. Freedom of expression. Freedom of experimentation. Freedom of vision. Through fashion films you can forget about …](https://images.squarespace-cdn.com/content/v1/558da1b7e4b06f2955f8a48d/1539053449322-IITK12E8DPI4WLEXJZA1/Nicola+Leone.jpg)
What is the value of Fashion Film?:
Nicola Leone, director of the fashion film, “Aufheben”, says:
Fashion film is [a] synonym of freedom. Freedom of expression. Freedom of experimentation. Freedom of vision. Through fashion films you can forget about the rules and you can stage your own way to see things. It is a dimension where I feel free to use different languages and disciplines: architecture, philosophy, art, music, etc... They all can be together in the same context in the service of Fashion. Yes, this is the power of Fashion Films.
What is the value of Fashion Film?
Adwaith Shine, director of the fashion film, “Athreyi”, says:
A motion picture can straight away enter in to the thoughts of audience fast. It helps to establish brand identity and the genre of fashion. Fashion films will help the filmmaker to showcase his creativity and most importantly a fashion film is very powerful in promoting culture. My fashion film is based on the Indian traditional culture in Rajasthan and the brand 'Page 3 studio by Unais mustafa' concentrate on the traditional ethnic wears by following the inspirations from paintings, architectures and sculptures in Indian palaces, forts, museums, monuments etc.
"What is the value of Fashion Film?"
JJ Torres, director of the fashion film, "Integration", says:
The value of fashion film is inevitably associated with the artistic values of film itself. For the industry, markets, designers and well-known brands, the fashion film has the potential of bringing fashion beyond editorial campaigns and fashion shows. The fashion film is the keystone to reach the public using video in an artsy way, erasing the rancid barriers of a classic commercial. For new talents, video artists, emerging designers and so on, the value of fashion film is also about creating and atmosphere. Building a small world that a filmmaker can control and shape from its sounds to its photography.
Q: What is fashion film?
Sandra: To me, fashion film is an extremely broad category that encompasses all aspects of the fashion industry, from production through to consumption. Fashion film can showcase creativity, illuminate aspects of our individual and collective identities and cultures, and educate us about the strengths and challenges facing an industry that reaches every part of the globe.
Q: Why I make fashion film?
Sandra: My fashion film - One Step at a Time: A Story About Women and Shoes - profiles a group of young Canadian women, in Toronto and Vancouver, forging new career paths in the traditionally male-dominated field of shoe production and repair. I was drawn to the subject initially because of my respect and admiration of the tenacity of these women to push through boundaries in the fashion industry, such as gender stereotypes, widespread precarious employment, and high rates of youth un/under-employment. What I discovered in making the documentary was an interesting collection of stories that gave me hope that it is possible to live a life full of creative, environmentally-friendly, and personally meaningful work. These women are truly an inspiration for us all and if the respectful and dignified workplaces they have created for themselves were replicated on an even larger scale within the fashion industry, that would surely be a good thing.
Sandra Ignagni, director of the fashion film, "One Step at a Time: A Story about Women and Shoes"
Q: "What is Fashion Film?"
Anke: For me, a Fashion Film is a narrative that introduces fashion
to the audience in a compelling way. It presents the possibility of extending the conceptual realm well beyond the visible qualities of the actual product, and introduces the imaginary and a range of associations for viewers to make.
Q: "I make Fashion Film because...?".
Anke: It gives me, the fashion designer, the chance to collaborate with other professionals beyond the traditional fashion world. Remote Embodiments was produced in association with filmmaker Daniele Wilmouth. Exchanging ideas, sensibilities, and working within a new medium (video) instead of garments is challenging and fun. It opens up the minds of everyone
involved.
Anke Loh, director of the fashion film, "Remote Embodiments"
Q: What is a fashion film?
Laura Kaehr: A fashion film is a narrative or abstract short film. I think that, it’s a very rich and growing form of art, which I often like to experiment with. I am currently writing on my first feature film and waiting for the funding to be final, this process can take a long time. So its almost painful to be far from the set, I feel this constant need or urge to find news ways to tell a story, to stage a scene and direct actors. Being able to work on fashion film offers me the possibility to keep shooting, keep growing, keep creating and keep the inspiration flowing, and its a great platform to experiment and work with all sorts of new different artist and colleagues.
I also believe that the future of advertisement and fashion film is narrative long films.
Q: I make fashion films because...?
Laura Kaehr: I love this question ! Ahhhhh, the reason why I make fashion films is because I love fashion. I think my past life as a professional dancer contributed in making me fall in love with the world of fashion. Having danced wearing costumes by amazing designers and having explored all the incredible ways to show and move in these creations. This love for fashion stayed with me as a film director, and when I collaborate with a designer, I simply love the brainstorming and creating process and all the time we spend talking about the collection and the inspiration that we both see and feel. I usually combine dance in my fashion films, because I feel that the marriage of the different arts works well and gives a somewhat special poetic feel to the film.
Laura Kaehr, director of the fashion film, "Avian"
"What is Fashion Film?”
Fashion Films are where art and commerce meet. Somewhere between an experimental art film and a commercial. Not all filmmakers agree on this; in our taste a fashion film must have some narrative, no matter how abstract. It must be more than a video look book. It doesn’t have to have fashion it it - it can simple capture a designer or brand’s mood. Lately we’ve been experimenting with non-fiction fashion films. Shooting a documentary in an editorial way. Because while we love fashion fantasies, we believe there are thousands of untold fashion stories that can impact consumers and society in a positive way, while still being aesthetically pleasing.
"I make Fashion Film because…?"
I started making fashion films because I was struggling to find ongoing funding for my independent films. At the time the idea of branded content was new, and I wanted to make films with fantasy sequences and costumes, so fashion was a natural fit. Our first fashion film Immortal Game was the most fantastical film we made, after that we moved more in the direction of non-fiction - for example our fashion documentary Peyote Dreams which told the story of a designer exploring the inspiration for his collection in the mountains of Mexico, or The Polite Woman series, which share inspirational thoughts from bold New York women in the fashion industry. We make fashion films now because we are absolutely passionate about provoking the eco-conscious and the eco-curious with stories about ethical fashion brands with an emphasis on aesthetic.
Amber Moelter who along with Luis Barreto Carrillo directed fashion films "The Polite Woman" and "In the Deep"
Q: "What is Fashion Film?”
Delia Simonetti: Fashion films are now one of the most interesting film forms. You can realize a fashion film as a
music video, as a short or feature film, or as an art piece. You’re totally free in the form, you can
experiment or remain classic. It’s the future of fashion.
Q: “I make Fashion Film because…?"
Delia Simonetti: I was always interested in fashion, first as a photographer. Then I started to work in film and I
decide to put my two passions together. I feel incredibly free in fashion film, I like to share and
combine my ideas with the ones of the designer or the magazine.
Delia Simonetti, director of the fashion film, "How to make the perfect tea party (for dolls)".
Emeline Castaneda: What is Fashion film? For me filming clothes is more than what it sounds. What you wear is a statement. It's who you truly are. And being a fashion designer means creating objects for the inner self of people. The designer takes the risk of making a statement. And to make a Fashion Film means to empower this statement with movement. It is finding what's behind the creation and visually building its set. Transforming the statement into movement. I don't think I can find anything more inspiring!
Emeline Castaneda: I make Fashion film because I love the possibility of artwork in each new film. Fashion sets a mood, a whole universe, and I go further. I love it when each time, after a long talk with the designer, constraint turns into freedom for both of us. I love creating a new form for those clothes. A new life. That's what I love in fashion films.
"Still" fashion filmmaker, Emeline Castaneda.
"Sculpt - Move Like a Dune" fashion filmmaker, Arshad Sayed.
What is Fashion Film?
We at Mindconsole feel a fashion film is a work of art used to convey the mood, energy and overall feel of a brand - whether it be a clothing label, jewelry maker or accessory brand. Our company's conception is actually thanks to many international fashion week productions over the years, and the experience we gained through this could be seen as a reflection of the work we produce in the fashion world today.
I make Fashion Film because...?
As with many of Mindconsole's previous films, such as "La Naissance", a film created for dress manufacturer Morris Janks, "Bring Your Time" was created with the highest degree of creative freedom given to us. We find this to be an extremely rewarding way of working that opens up an entirely new world of imagination and creativity -- when compared to other less creatively demanding projects. Mindconsole thoroughly enjoys creating films in the fashion genre and we hope to have the opportunity to do so once again in the future.
"Schullin - Bring Your Time" filmmaker, Harry Kemp, Mindconsole
Photograph credit: Eva-Maria Guggenberger.
Q: What is fashion film?
Joanna:Fashion film is a more immersive way to experience fashion; it goes beyond capturing one perfect moment to giving the audience a 360 view of a moment.
Q:Why do you make fashion film?
Joanna:I make fashion film because I want people to see how magical fashion is. The things that you see outside the major shows are unlike anything else you can experience. To me that’s where the magic is, in how people are utilizing fashion on the street.
"London Fashion Week" filmmaker Joanna Theodorou
Mazdey: What is fashion film?
A fashion film is a story where the main role is fashion, clothes or the spirit of a designer or a brand and where the cinematographic language is used to tell the story.
Mazdey: We make fashion film because we love the creative freedom. The freedom of the cinematographic language. We can make a film that has no classic narration style but can tell emotions or ideas in an abstract way. Also we can create an story around a designer or a collection. It’s a new way to express yourself and create.
"ISPAGA" Fashion Filmmakers
Mazdey (Film Director) & Casuso (Film Photography) We create stories, We #Showyourpassion
www.snobsolutions.com